A few months ago I wrote about the demise of the magazine I started in Oz in the early 1980s coming to grief. Sadly I believe it was simply used as fodder for the printing presses and lost its way in the noughties. And whose to say there is a place for so many magazines with so many other sources of information available to people.
Today a press release about the demise of Gourmet magazine in the US caught my eye. Any Aussie publisher would kill for a circulation of 980,000 - they wouldn't need any advertising, but the stakes are higher in the US - so it seems that the drop in advertising has been instrumental in the closing of this notable American magazine. Buried in the press release was the news that the publishers Conde Naste were also closing a parenting magazine called Cookie.
Unlike Australia's Parents magazine which lasted 18 years under my umbrella, then another 8 or so with the printers... Cookie was only around for 4 years. Begun as the "stylish parenting magazine for the new mom" it too has passed away through lack of advertising I would assume. 'Modern Bridé' and 'Elegant Bride' went too!
The history of magazine publishing is fascinating... they come, they go, they come again!
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